Scale shopper activation where purchase decisions happen
Modern Expo designs, builds, and rolls out shopper activation infrastructure that grows your business. Every market, every format, every regulatory environment.
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15–17 September
North Entrance · Booth B10 Intertabac, Messe Dortmund
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activation units delivered
countries
sales lift in deployed projects
Your brand — present and accessible, regardless of how the market changes
Mastering market shifts
Display regulations, plain packaging, retailer requirements — rules shift market by market. Your activation system adapts with them.
The point of sale as a growth engine
Where other advertisement channels close, the point of sale stays open. Brands that activate it well grow shelf share and category — not just maintain visibility.
Scale & speed across markets
Multi-market rollouts, compliance timelines, retailer-specific formats — activation that ships on time, everywhere, every time.
A shopper-activation partner — here to grow your sell-out, shelf share and category
Sell more across your whole portfolio
Modular activation covering your complete range. Every SKU. Every format. Every market.
One solution, built-in adaptability
A flexible modular system that adjusts to every market change. Reconfigure, don't replace. Launch new categories with what you already have.
Own the point of purchase
Full brand and pricing control in a space that's entirely yours — whether that's a branded display or a Tobix retail point.
Activation with measurement built in
From order to installed display in 21 days — with tracking built in so you see what works, market by market.
Two ways to boost your brand at the point of sale
MODULAR POSM
Sell more across your whole portfolio — one activation system that grows with your brand
From counter displays to floor-standing units to wall systems — modular POSM that covers your complete range, scales across markets, and reconfigures as your portfolio or local rules evolve. Up to 140% sales lift in deployed projects.
Full portfolio coverage
Countertop, floor-standing, wall-mounted, overhead — one branded system for your entire range.
Built to scale
From single-market pilots to global rollouts — the production capacity and logistics to grow fast.
Designed to adapt
New SKUs, new categories, new markets — reconfigure what's already there.
TOBIX
Own the point of sale — a brand-controlled retail channel where you drive conversion
Tobix is an age-gated retail point that belongs entirely to your brand. You set the assortment, the pricing, and the experience — and your consumer meets the brand directly. Where advertising is restricted, Tobix keeps your brand present and converting.
Your space, your rules
Assortment, pricing and experience stay in the brand's hands.
Age-gated by design
Access control is built into the unit — compliance by design, market by market.
Up to 80 SKUs
Your full portfolio, selling around the clock — with no staff on the payroll.
Expert Keynotes at the Modern Expo booth
Program in one paragraph: Short expert talks at the Modern Expo booth on how FMCG brands grow in a rapidly shifting retail landscape: shoppers migrating to proximity formats, media budgets moving into the store, and brands building direct consumer channels of their own. Seats are limited - reserve yours when booking a meeting.
Tuesday, September 15 - "Where the shopper is going"
Building the Retail Channel Your Brand Actually Owns
(20 min + 5 min Q&A)
Bogdan Klimovych, POSM Business Unit Director
Wednesday, September 16 - "The channel you own"
The Proximity Revolution: How Convenience Retail Is Rewriting the Rules for FMCG brands
(20 min + 5 min Q&A)
Dmytro Visyn, Chief Marketing Officer
The Last Channel Standing: Why In-Store Communication Is Where Advertising Budgets Are Moving
(20 min + 5 min Q&A)
Jakub Cieśluk, Growth Manager, Digital Signage
Thursday, September 17 - "The full picture"
The Proximity Revolution: How Convenience Retail Is Rewriting the Rules for FMCG brands
(20 min)
Dmytro Visyn, Chief Marketing Officer
The Last Channel Standing: Why In-Store Communication Is Where Advertising Budgets Are Moving
(20 min)
Jakub Cieśluk, Growth Manager, Digital Signage
Building the Retail Channel Your Brand Actually Owns
(20 min)
Bogdan Klimovych, POSM Business Unit Director
Want to attend a session? Book your visit slot
Scale you can rely on
activation units delivered
countries
sales lift in deployed projects
Since 1997
100,000 m² production spaces
EU manufacturer
3000+ highly skilled professionals
8 Global offices providing local support
Since 1997
100,000 m² production spaces
EU manufacturer
3000+ highly skilled professionals
8 Global offices providing local support
Since 1997
100,000 m² production spaces
EU manufacturer
3000+ highly skilled professionals
8 Global offices providing local support
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Since 1997
European manufacturer
100,000 m² production facilities
3000+ professionals
Projects delivered in 50+ countries
15–17 September
North Entrance · Booth B10 Intertabac, Messe Dortmund
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